42 posts · Instagram + Facebook
Your April numbers tell a clear story: Instagram is carrying this account, and within Instagram, Reels are doing the heavy lifting. You posted an even 21/21 split across platforms, but Instagram delivered 15,179 of your 23,159 views (66%) and a 10.5% engagement rate versus Facebook's 2.2%. Reels alone—just 14 posts—generated 11,773 views and averaged 50.2 engagements per post, nearly double your carousels (34.5) and more than double your static images (21.3). That's where your audience is paying attention, and the 6.9% overall engagement rate is genuinely strong for the luxury design category.
The weak spots are equally clear. Facebook is absorbing half your content output for a fraction of the return: 13 FB Videos averaged just 7.9 engagements each, and 8 FB Photos managed only 5.0. You're spending real production effort on a platform that returned roughly one-third the reach of Instagram. Two other numbers deserve your attention—only 9 saves across 42 posts, and just 7 new followers for the month. Saves are the clearest signal that a luxury audience is bookmarking work for future reference (clients planning renovations, collectors tracking pieces), and that number should be materially higher given your category. Follower growth is similarly thin, suggesting your content is engaging your existing audience well but not consistently breaking into new ones.
Two recommendations. First, rebalance the calendar: cut Facebook output roughly in half and redirect that time into 3–4 additional Reels per month, ideally project reveals, gallery walk-throughs, or designer-on-camera moments since that format is clearly where reach and engagement compound for you. Second, engineer for saves and discovery—build at least one Reel or carousel per week around save-worthy, shareable hooks (sourcing breakdowns, "design rules we follow," before/afters with specifics) and pair them with a tighter, more searchable hashtag and location strategy to convert your strong engagement rate into actual follower growth.