33 posts · Instagram + Facebook
Your April numbers tell a clear story: Instagram carousels are carrying this business, and almost everything else is noise. Across 33 posts you pulled in 202,228 views and a 62.2% engagement rate, but the concentration is striking — your 10 carousels alone generated 182,352 views (90% of total) and averaged 1,204.5 engagements per post, dwarfing reels at 72.9 and static images at 20.2. That's the format your audience wants from a luxury design and gallery brand: layered, scrollable, considered visual storytelling that rewards a slower second look. The 11,009 likes, 1,554 shares, and strong save behavior on Instagram (68.1% engagement rate across 18,762 reach) confirm the aesthetic is landing.
Where the strategy is leaking is twofold. First, Facebook is essentially dead weight — 10 posts produced 596 views, 1,814 reach, and a 0.9% engagement rate, meaning a third of your publishing effort is returning under half a percent of your results. Second, despite the massive view volume, you only converted 18 new followers and 59 saves for the month, which suggests your content is being consumed and admired but not driving the "I need to keep this" or "I need to follow this brand" reflex you'd want from a luxury clientele. Reels also underperformed sharply relative to carousels, which is unusual and worth interrogating — likely a hook, pacing, or sound issue rather than a format issue.
Two concrete moves for May: shift your mix toward 60–70% carousels (aim for 12–15 in the month) and either cut Facebook to a once-weekly cross-post or repurpose that production time entirely into a stronger reel testing cycle. Second, add a clear save-and-follow trigger to your top-performing carousel formats — think "save this palette," "designer's sourcebook," or named gallery series — to translate the view volume you're already winning into the follower and saved-collection growth that compounds into client inquiries.