Depot Dog — December 31 – April 30, 2026

Your December–April performance shows a brand that's generating solid engagement quality but struggling to convert attention into audience growth. Across 62 posts, you pulled in 14,181 views and an 8.9% engagement rate — well above industry benchmarks for luxury retail — yet netted only 6 new followers, 6 saves, and 20 shares. That gap is the headline of this period: people who see your content respond to it, but they aren't sticking around or pushing it outward. With 619 likes against just 62 comments and 6 saves, your audience is appreciating the work passively rather than treating it as inspiration they want to revisit or act on, which is a missed opportunity for a design and gallery brand where saves typically signal purchase intent.

The format and platform data tells you exactly where to lean in. Instagram carousels are your strongest performer by a wide margin at 19.0 average engagements per post — roughly 50% higher than single images and more than double Facebook photos at 9.3 — yet you only published 5 of them across four months. Instagram overall delivered a 10.5% engagement rate versus Facebook's 7.3%, despite identical post counts, meaning Facebook is absorbing half your production effort for measurably weaker returns. Facebook is generating more raw views (7,349 vs 6,832), but those views aren't translating into the deeper engagement signals that matter for a luxury positioning.

Two concrete moves for next month: shift your content mix to at least 8–10 carousels (room reveals, before/afters, gallery walks, styling breakdowns) since they're proven to drive your highest engagement and are the format most likely to earn saves and shares. Second, rework your captions and CTAs to explicitly invite saves and comments — ask viewers which piece they'd take home, prompt them to save a styling tip, or pose a question about their own space — because closing the gap between passive likes and active saves/follows is what will finally turn this strong engagement rate into audience growth.