Overall Totals
Total Sales
$80,441
-81.8% vs last year ($442,440)
Net Income
-$38,706
-246.1% vs last year
Merchandise / COGS
$22,654
-92.6% vs last year ($306,230)
28.2% of sales (vs 69.2% prior year)
Total Expenses
$96,502
-12.1% vs last year ($109,777)
120.0% of sales (vs 24.8% prior year)
Revenue — Current vs Prior Year
Monthly Revenue
Expense Breakdown
Month by Month
Jan 2026Feb 2026Mar 2026Apr 2026Year to Date
Line Item CurrentPrior YrChgCurrentPrior YrChgCurrentPrior YrChgCurrentPrior YrChgCurrentPrior YrChg
Revenue
Total Sales $16,718 $180,976 -90.8% $22,110 $103,402 -78.6% $16,484 $40,490 -59.3% $25,128 $117,572 -78.6% $80,441 $442,440 -81.8%
Merchandise / COGS $867 $84,501 -99.0% $1,663 $79,670 -97.9% $14,317 $81,348 -82.4% $5,807 $60,711 -90.4% $22,654 $306,230 -92.6%
Profitability
Gross Profit $15,851 $96,475 -83.6% $20,447 $23,732 -13.8% $2,167 -$40,859 +105.3% $19,322 $56,861 -66.0% $57,787 $136,210 -57.6%
Operating Expenses
Advertising & marketing
Branding / Web Development $1,245 $1,245
Photography $3,000 $3,000 $6,000
Photoshoot props $1,021 $1,021
Total for Advertising & marketing $3,000 $5,266 $8,266
Auto Expense
Auto repairs $127 $127
Car Wash $15 $49 $64
Garage $419 $614 -31.8% $484 $614 -21.2% $419 $614 -31.8% $451 $614 -26.5% $1,773 $2,457 -27.9%
gas & fuel $44 $138 -68.0% $56 $126 -55.6% $79 $175 -55.1% $214 -100.0% $179 $654 -72.6%
Parking & tolls $35 $90 -61.1% $70 $70 +0.0% $174 $105 +65.4% $35 $105 -66.7% $314 $370 -15.2%
registration $146 -100.0% $146 -100.0%
Total for Auto Expense $513 $843 -39.1% $610 $811 -24.7% $847 $895 -5.3% $486 $1,080 -55.0% $2,457 $3,628 -32.3%
cell phone $56 $80 -29.7% $278 $30 +827.5% $170 $227 -25.0% $196 $31 +542.9% $701 $367 +90.8%
Client Gift $314 -100.0% $314 -100.0%
General business expenses
Bank fees & service charges $42 $43 -2.5% $35 $50 -29.7% $25 $87 -71.2% $35 $137 $180 -23.7%
Memberships & subscriptions $99 $153 -35.4% $95 $397 -76.1% $132 $154 -14.4% $148 $231 -35.8% $474 $935 -49.3%
Total for General business expenses $140 $196 -28.2% $130 $447 -70.9% $157 $241 -34.8% $183 $231 -20.6% $611 $1,115 -45.2%
Insurance $27 $27 $68 -60.8% $27 $27 $68 -60.8% $107 $136 -21.6%
Interest paid $120 $39 $19 $76 -75.4% $28 $5 +432.6% $206 $82 +152.3%
Legal & accounting services
bookeeping $400 $200 +100.0% $200 $200 +0.0% $400 $400 +0.0% $200 $200 +0.0% $1,200 $1,000 +20.0%
Studio Designer Accounting $240 -100.0% $240 -100.0%
Total for Legal & accounting services $400 $200 +100.0% $200 $440 -54.5% $400 $400 +0.0% $200 $200 +0.0% $1,200 $1,240 -3.2%
Meals
Meals with clients $1,106 $1,092 +1.3% $213 $1,324 -83.9% $870 $1,043 -16.6% $791 $655 +20.7% $2,980 $4,114 -27.6%
Travel meals $12 $12
Total for Meals $1,117 $1,092 +2.4% $213 $1,324 -83.9% $870 $1,043 -16.6% $791 $655 +20.7% $2,991 $4,114 -27.3%
Office expenses
Office Cleaning $160 -100.0% $320 -100.0% $160 -100.0% $640 -100.0%
Office Rent $4,812 $4,850 -0.8% $4,850 -100.0% $4,850 -100.0% $4,850 $4,885 -0.7% $9,662 $19,435 -50.3%
Office supplies $11 $494 -100.0% $35 $109 -68.0% $46 $603 -92.4%
Software & apps $89 $78 +13.0% $177 $78 +126.0% $12 $78 -84.7% $278 $235 +18.1%
Total for Office expenses $5,078 $5,164 -1.7% $130 $4,972 -97.4% $204 $5,767 -96.5% $4,935 $5,467 -9.7% $10,347 $21,370 -51.6%
Personal Expenses
Health insurance premiums $647 $679 -4.6% $647 $679 -4.6% $647 $679 -4.6% $647 $679 -4.6% $2,589 $2,715 -4.6%
investments $25,000 -100.0% $25,000 -100.0%
Medical $1,279 $948 +34.9% $1,531 $819 +86.8% $867 $1,310 -33.8% $1,350 $2,864 -52.9% $5,027 $5,941 -15.4%
Total for Personal Expenses $9,511 $8,115 +17.2% $4,333 $6,944 -37.6% $4,415 $4,892 -9.8% $4,511 $36,279 -87.6% $22,770 $56,231 -59.5%
Rent $4,812 $4,850 $9,662
Samples $11 $11
Taxes paid
Federal Tax $6,804 $8,903 -23.6% $13,604 -$4,886 +378.4% $20,408 $4,017 +408.0%
NYC tax $1,507 -100.0% $1,150 $1,150 $1,507 -23.7%
NYS income tax $1,641 $2,135 -23.1% $5,251 $4,980 -$340 +1564.7% $11,872 $1,795 +561.4%
Sales Tax $9,579 -100.0% $25 $1,151 -97.8% $25 $10,730 -99.8%
Total for Taxes paid $8,445 $12,545 -32.7% $1,150 $5,251 $9,579 -45.2% $18,609 -$4,075 +556.7% $33,455 $18,049 +85.4%
Taxis & shared rides $989 $568 +74.1% $321 $421 -23.6% $742 $507 +46.4% $442 $414 +6.9% $2,495 $1,909 +30.7%
Tips $330 -100.0% $100 $100 $330 -69.7%
Travel
Airfare $408 $4 $412
Hotels $44 $44
Total for Travel $44 $436 $31 $512
Utilities
Electricity $103 $95 +9.3% $112 -100.0% $226 $113 +100.5% $65 $395 $320 +23.4%
Internet $120 $113 +6.2% $118 -100.0% $118 -100.0% $118 -100.0% $120 $467 -74.3%
TV services $40 $27 +47.4% $20 $40 -50.5% $20 $20 +0.0% $20 $20 +0.0% $98 $106 -6.9%
Total for Utilities $263 $234 +12.2% $20 $270 -92.7% $246 $251 -1.8% $85 $138 -38.5% $613 $892 -31.3%
Total Expenses $26,705 $29,037 -8.0% $15,699 $15,726 -0.2% $23,505 $24,521 -4.1% $30,593 $40,492 -24.4% $96,502 $109,777 -12.1%
Net Income -$10,851 $67,440 -116.1% $4,750 $8,054 -41.0% -$21,335 -$65,371 +67.4% -$11,269 $16,373 -168.8% -$38,706 $26,496 -246.1%
Period Highlights
Summary Jan 2026 – Apr 2026

Jan 2026 through Apr 2026 brought $80,441 in sales — a quieter period than $442,440 a year ago. On the cost side, operating expenses are down 12% year-over-year, which shows real spending discipline.

By the numbers
  1. 01Sales softened 81.8% year-over-year ($442,440 → $80,441).
  2. 02Operating expenses are down 12.1% YoY ($109,777 → $96,502) — cost discipline showing.
  3. 03Strongest month was Apr 2026 ($25,128); softest was Mar 2026 ($16,484).
  4. 04Largest expense category: Taxes paid at $33,455 (35% of total expenses).